Republican Makeup - Liberal vs Conservative Coded Brands
- Julia Chang
- Mar 26
- 3 min read
In this unfiltered episode of GlowJob Podcast, we break down the viral “Republican Makeup” trend that exploded on TikTok—originally posted as satire by creator Suzanne Lambert and now a full-blown culture war over contour, concealer lips, and 2016 brows. Yes, even dry patches and blush placement are political now.
We decode the aesthetic and discuss why it ended up in the pages of The Wall Street Journal.
Then, we dish and provide our takes on world of politically-coded brands. From liberal icons like Glossier, Fenty, and Patagonia to conservative-coded cult faves like Mary Kay, IT Cosmetics, Drunk Elephan—why does everything suddenly scream red or blue?
We also unpack the rise of Tradwife TikTok—where ultra-feminine beauty and homemaker vibes are either reclaiming feminism or rejecting it altogether. Is it a soft-life rebellion… or just really good branding?
Finally, we ask: why is everything—your makeup, your lunch, your water bottle—a political statement? Is it that deep, or are we just chronically online?
👄 Part culture commentary, part comedy, fully unfiltered. Tune into GlowJob Podcast now on Spotify, Apple Podcasts and YouTube.
00:00 – Intro - Welcome to Glowjob! Let’s dive in.
00:31 – What’s Scarier: The Deep Ocean or Teenagers?
04:20 – The Republican Makeup TikTok Trend
04:50 – Wall Street Journal & Suzanne Lambert breaking down the viral trend.
09:30 – What Even Is Liberal Makeup? - Dewy skin, messy buns, and armpit hair.
11:00 – Republican Beauty Moments - Candace Owens, Mar-a-Lago Face, and bleach blonde statements that disrupt congressional healing
13:55 – Marjorie Taylor Green’s Bleach Blonde Bad Built Butch Body
16:33 – Liberal-Coded Beauty Brands - Let’s talk Glossier, Milk, Saie, Ilia, Fenty, and more.
20:20 – Is Dr. Bronner’s a Skincare Cult? - Soap, spirituality, and small-font labels.
21:21 – More Lib Brand Deep Dives - From OneSize to Patagonia, Telfar to BODE.
26:48 – Workwear Goes Woke? - The Carhartt WIP crossover.
27:30 – Liberal-Coded Foods - Ben & Jerry’s, Oatly, Trader Joe’s
28:40 – Republican-Coded Beauty & Wellness - Mary Kay, IT Cosmetics, Monat, Drunk Elephant — the conservative skincare canon?
36:36 – Right-Wing Fashion Vibes - Lululemon, Vineyard Vines, Tory Burch, Louis Vuitton Neverfulls, Original Carhartt.
42:30 – Battle of the Bottles: Stanley vs. Owala - Hydration with political undertones.
43:44 – Gearheads & Gun Racks - Yeti, Tesla Cybertrucks, CrossFit bros, My Pillow, Hobby Lobby, and more.
48:11 - Bass Pro Shops - Conservative staple & Liberal playground
51:06 – Red State Restaurants - Cracker Barrel, Waffle House, Ruth’s Chris — tastes like tradition.
52:00 – Brands that span the political spectru - Longchamp, Chick-fil-A, In-N-Out — middle-of-the-road indulgences?
53:50 – The GOOP to Skims Pipeline - Wellness, wealth, and subtle conservatism.
54:40 – Tradwife Aesthetic & Conservative Femininity - Lace aprons, sourdough, and submission?
About GlowJob Podcast: The only podcast to make you hotter AND smarter! GlowJob is the beauty podcast that’s MORE than skin deep. Join co-hosts Julia Bellary and Sasa Li as they explore the stories shaping the industry and dive into the conversations you actually want to hear. From beauty to business to pop culture, let’s redefine what it means to be part of the beauty community - one episode at a time.
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